Ford announced an increase in U.S. auto sales for 2025 driven by strong demand for hybrid models and affordable pickup trucks, offsetting a decline in electric vehicle sales. Annual sales for the Detroit automaker rose by six percent to 2,204,124 vehicles, compared to 2,078,832 the previous year, with fourth-quarter sales also up by 2.7 percent.
This marked Ford’s best annual sales and Q4 performance since 2019. The uptick in sales comes amidst a challenging year for the auto industry, with companies like Toyota, Hyundai, and General Motors also reporting higher annual sales despite industry challenges such as tariffs and the removal of a U.S. electric-vehicle tax credit.
Ford attributed the sales growth to consumer preference for base models of vehicles due to the industry’s high prices. Notably, hybrid vehicle sales surged by nearly 22 percent to 228,072 units, and sales of the compact Maverick truck increased by about 18 percent to 155,051 units.
Andrew Frick, head of Ford’s gas and electric-vehicle operations, highlighted the significant impact of Maverick sales on addressing market affordability during a recent call. The F-series truck saw an 8.3 percent increase in sales, reaching 828,832 units, while the Ford Pro Transit van set a new annual sales record.
In response to market shifts, Ford announced plans to replace the fully electric F-150 Lightning with a model featuring a gas engine to recharge the battery. Additionally, the company will discontinue the next-generation electric truck known as the T3 and cancel planned electric commercial vans.
Ford’s strategic moves reflect broader industry trends and consumer preferences, positioning the automaker for continued success in a competitive market landscape.