LeBron James recently made a buzz-worthy announcement, reminiscent of his past “decision” moment. The basketball icon hinted at revealing something significant on Tuesday, drawing parallels to his famous 2010 Miami Heat announcement.
Originally set for a noon Eastern release, the news was leaked early by Hennessy, James’ long-time cognac partner. The abrupt change in plans was attributed to James’ altered training schedule for the day.
In a promotional clip, James revealed his collaboration with Hennessy V.S.O.P, playfully echoing his iconic “take my talents to South Beach” line from his Miami Heat announcement. Hennessy disclosed plans for a special edition orange bottle featuring James’ name and signature pose, symbolizing his “King James” persona.
Teasing the campaign on social media, James hinted at making “the decision of all decisions.” The teaser video showed him approaching a chair, reminiscent of his previous televised announcement with Jim Gray.
Amidst rampant speculation on social media, fueled by James’ age and contract status, fans speculated on the nature of his announcement. Ticket prices for the Lakers’ final regular-season game surged, fueling rumors of a potential retirement announcement by James.
Ultimately, it was revealed that James’ latest “decision” was his involvement in an advertising campaign. Concluding the ad, James confidently states, “I like my decision.”