Mattel Inc., the renowned toy creator, is set to release its first-ever Barbie doll designed to represent autism, aiming to provide greater inclusivity for children. Developed in collaboration with the Autistic Self Advocacy Network (ASAN), the initiative seeks to ensure that autistic children can identify with the doll while also sending a message of acceptance and value to non-autistic individuals.
Through an 18-month process involving input from advocates, the unique features of the Barbie were carefully selected. Notably, the doll’s eyes are positioned slightly to the side to reflect the tendency of some autistic individuals to avoid direct eye contact. Additionally, the doll features movable elbows and wrists to acknowledge stimming behaviors, such as hand flapping, which some autistic individuals use to process sensory information or express excitement. The inclusion of a fidget spinner further enhances sensory representation.
In deciding the doll’s attire, the development team deliberated between a tight-fitting or loose outfit. Ultimately, they opted for a loose garment to accommodate sensitivities to fabric textures, along with flat shoes to assist those who struggle with spatial awareness. The doll is also equipped with a tablet to represent non-speaking autistic individuals, as well as embodying characteristics of being a woman of color to address under-identification in these groups.
Deepa Singal, from the Autism Alliance of Canada, highlighted the issue of under-diagnosis in girls and emphasized the importance of broader representation in addressing this issue. The representation of non-speaking individuals through the doll serves to normalize diverse communication methods and promote understanding of different ways of interacting with the world.
Mattel’s Barbie doll forms part of the Fashionistas line, which features diverse representations including individuals with type 1 diabetes, Down syndrome, blindness, and other disabilities. The introduction of the autistic Barbie aligns with Mattel’s commitment to reflecting the diversity of the world. Jamie Cygielman, Mattel’s global head of dolls, expressed pride in the inclusive representation of Barbie dolls.
Notably, the project resonated with Noor Pervez, the community engagement manager at ASAN, who drew inspiration from his childhood experiences playing with Mattel’s inclusive dolls. Pervez emphasized the importance of fostering empathy and understanding by showcasing autistic individuals as an integral part of society, mirroring the diverse representation within the Barbie doll collection.