A UNESCO World Heritage Site in Alberta is experiencing a surge in interest following a mention on a popular American TV series, with hopes for a busy summer season ahead. Head-Smashed-In Buffalo Jump, located about 150 kilometers south of Calgary, was featured in a recent episode of the acclaimed medical drama “The Pitt.” The character Dr. Michael Robinavitch, portrayed by Noah Wyle, expressed a desire to visit the site in the foothills of the Canadian Rocky Mountains.
Historically, Head-Smashed-In Buffalo Jump was utilized by Indigenous communities for thousands of years to guide bison herds over a cliff for hunting purposes. The site’s interpretive center, integrated into the sandstone cliff, showcases Blackfoot culture, local ecology, and archaeological discoveries, leading visitors to a scenic cliff-top trail.
Quinton Crow Shoe, the head of marketing at Head-Smashed-In Buffalo Jump, revealed that the TV show mention has sparked interest among visitors, prompting them to explore the site. Crow Shoe emphasized the positive impact of the show’s exposure on social media engagement and visitor inquiries.
Designated as a World Heritage Site in 1981, Head-Smashed-In Buffalo Jump typically attracts around 60,000 visitors annually. Crow Shoe expressed optimism that the recent uptick in interest will result in increased foot traffic and tour bookings during the upcoming peak season from May to September. Additionally, promotional efforts, including discounts through the Canada Strong Pass, have contributed to the site’s growing popularity.
Highlighting the interconnectedness of attractions in southern Alberta, from Writing-on-Stone Provincial Park to Waterton Lakes National Park, Crow Shoe emphasized the collaborative approach to promoting tourism in the region. Travel Alberta leveraged the TV show’s mention by releasing a promotional video featuring the characters against the backdrop of Head-Smashed-In Buffalo Jump’s cliffs. Alberta Culture Minister Tanya Fir also shared the TV clip on social media, celebrating the global recognition of Alberta’s historical and cultural landmarks.