Over the past two weeks, Marmot Basin has received more than 80 centimeters of snow, impacting not only the ski resort but also the economy of Jasper, Alberta, which heavily relies on tourism. The town’s economy, still recovering from wildfire damage and previous poor snow seasons, thrives on Marmot attracting regional tourists during the winter months.
Snow is crucial for Jasper, serving as a vital asset to draw visitors and sustain businesses throughout the winter season. Brian Rode, the vice-president of Marmot Basin, expressed relief at the abundant snowfall this year, highlighting the stark contrast from the previous season.
Despite a delayed season opening, Marmot has almost fully opened its terrain, with only the Eagle East area remaining closed temporarily for avalanche control. Rode anticipates fantastic skiing and boarding conditions once the high alpine area is safe for visitors.
“When Marmot wins, Jasper absolutely wins as well.”– Brian Rode, vice-president of Marmot Basin
Skier visits have surged by 15% compared to the same period last year, indicating a promising season for Marmot. The positive impact extends beyond the ski resort, with other local businesses benefiting from the increased tourism, creating a symbiotic relationship between Marmot and the townsite.
A new shuttle service has been introduced this year, offering $10 round trips between local hotels and the mountain to further enhance the connection between the community and the ski industry.
Albertans, particularly those from Edmonton, play a significant role in driving Jasper’s winter economy, as opposed to the summer months when international tourists are more prevalent, according to Tyler Riopel, CEO of Tourism Jasper. The challenging winter highways in the Rockies make local visitors crucial for the town’s winter tourism.
Following the devastating wildfires in 2024 and a lackluster snow season, Jasper faced uncertainty and a decline in regional tourists. However, with the current favorable snow conditions and increased regional patronage, the town’s confidence is restored, contributing to the recovery of various business sectors.
Emphasizing tradition over forecast, Fairmont Jasper Park Lodge is leveraging its established reputation to attract guests post-wildfire. The lodge offers an array of activities, including hiking, ice skating, spa services, dining experiences, and a new sauna and cold plunge experience, catering to both new and returning visitors.
Despite changes in the landscape surrounding the lodge, many guests find solace and familiarity at the Fairmont Jasper Park Lodge, making it a beloved retreat regardless of snow conditions. The Christmas season remains a heartwarming and memorable experience for visitors at the lodge.