A resident of St. Thomas, Ontario, named Chris Heil reminisces about writing letters to his wife in the past when cellphones were not widespread and he was studying out West. Recognizing the value of letter-writing and the excitement of awaiting a response, Heil has now transformed this traditional communication method into a unique business venture alongside his son.
Their company, Once Upon a Letter, was born from a growing demand for authentic, screen-free entertainment that resonates on a personal level. Initially a creative experiment, the business has blossomed into a comprehensive storytelling platform. When Heil’s son, Zachary Paquin, faced unemployment from a job in Alberta’s oilsands, they decided to pursue this endeavor together.
Subscribers to Once Upon a Letter receive a biweekly letter for a full year, each unveiling a narrative that allows readers to peek into the lives of fictional characters through their correspondence. The current storyline depicts a wartime romance between Canadian soldier Edward Bennett and his wife Margaret in Halifax during the final year of World War II. Presented as a series of intimate letters between the couple, the narrative is enriched with photos and supplementary materials, offering historical insights into the era.
In addition to the ongoing romantic saga, forthcoming tales include a horror story narrated through letters penned by an archaeologist in Egypt and a series of correspondences from Richard Dawson, an Ontario farmer who ventured to work on the Canadian Pacific Railway in the West due to financial struggles.
Crafting these narratives involves a collaborative effort between Heil, Paquin, and their circle of friends and family, with meticulous attention to detail and authenticity. The duo emphasizes the appeal of their stories to older audiences who appreciate the art of letter-writing and the nostalgic charm it evokes. While focusing on Canadian themes, the business has attracted international interest, with inquiries from the United States about potential international shipping options.
Looking ahead, Heil and Paquin are considering expansion opportunities for Once Upon a Letter in the upcoming year, driven by the positive reception and the enduring appeal of personalized storytelling experiences.