Around 50,000 individuals gathered in downtown St. John’s for the annual Christmas parade to deliver letters to Santa and contribute food donations. Gaylynne Gulliver, the marketing manager for Downtown St. John’s, described the event as a cherished tradition that signals the official commencement of the Christmas season. Last year, inclement weather delayed the parade, making this year’s successful execution a relief.
The effort and creativity put into the parade’s floats, dance routines, and costumes were highlighted by Gulliver, who emphasized the disappointment that would have ensued if the event had to be canceled. She particularly enjoys the moment when the parade turns onto Duckworth Street and witnesses the excitement of the crowds, especially children waving their letters to Santa.
Notably, last year’s parade faced challenges as letters to Santa could not be collected due to a contract dispute between postal workers and Canada Post. This year, Gulliver expressed joy in seeing children once again handing their letters over, emphasizing the special connection they feel with the postal workers during the parade.
Approximately 100 groups with a total of around 2,500 participants took part in this year’s parade. The Community Food Sharing Association, a non-profit organization, collected non-perishable food items from onlookers, with Newfoundland Power contributing a $25,000 donation.
The parade concluded with Santa Claus and Rudolph in a grand red sleigh, but it was noted that Lex Griffiths, the parade’s chief marshal and a dedicated volunteer for over 30 years, could not attend due to a recent stroke. Gulliver expressed the sentiment of missing Griffiths and dedicated the day’s events to him, embodying his spirit throughout the parade.
The event was a heartwarming celebration that brought the community together to kick off the holiday season in high spirits and generosity.