Stellantis unveiled its ambitious $96 billion global business plan during an investor summit in Auburn Hills, Mich. The plan includes refreshing 12 North American products and introducing 11 new models. The company emphasized that it will allocate 60% of its global investment to North American brands and products until 2030, citing significant growth potential and brand strength in the region.
The automotive giant plans to launch 60 new car models globally, spanning from traditional combustion engine vehicles to fully electric ones. Additionally, Stellantis intends to invest in technology, form joint ventures with other car manufacturers, and optimize its manufacturing capabilities. Notably, 50 models will undergo substantial redesigns.
In North America, Stellantis aims to enhance its hybrid vehicle offerings, introduce new pickup trucks, a compact van, and seven budget-friendly vehicles. CEO Antonio Filosa highlighted the growth opportunities presented by the historically successful brands in the region, such as Jeep, Ram, Dodge, and Chrysler.
The company forecasts a 25% revenue increase in North America by 2030, with an anticipated adjusted operating income margin ranging from eight to 10 percent. Stellantis plans to expand its market coverage in North America from 60% to 90% while enhancing cost competitiveness.
Tim Kuniskis, overseeing the North American brand portfolio, emphasized the growth potential of Jeep, Ram, Dodge, and Chrysler brands. He outlined plans to strengthen the Chrysler Pacifica and introduce three new crossovers, including a mid-sized model and two variants targeting the $25,000 to $30,000 price range.
Stellantis also aims to revamp the Dodge brand with a refreshed Durango and an entry-level performance vehicle. The company’s focus on strategic brand investments aligns with its goal of optimizing revenue and cost structures across various markets.
On a global scale, Stellantis intends to reallocate investment priorities, directing 70% of brand and product investments to key brands like Jeep, Ram, Peugeot, and Fiat. The company plans to leverage its underutilized factory capacity for contract manufacturing collaborations with Chinese automakers in Europe and other strategic partners.
Overall, Stellantis is committed to significant investments in global platforms, powertrains, and new technologies while pursuing substantial cost reductions by 2028. In Europe, the company targets a 15% revenue growth with an expected operating income margin of three to five percent over the plan period.